Behind the Label

My brother Blake was the "Yin" to my "Yang" and losing him felt like I was no longer "connected" to anything or anyone. Like no one would ever fully get me or understand me again. He was my biggest hype man and supporter! For being a guy, he found fashion to be such a cool way to express yourself. He made me feel like an absolute badass with everything I did. Like I just really could do anything! This label is dedicated to him and finding that joy and adventure in life again through the avenue of fashion! I see this as a legacy that he wasn't given the time on this earth to make as he was taken far to soon! I see this as a way to express emotion through the art of fashion! To provoke more thoughtful purchases that have great meaning and work put into them! So welcome! And I'm so glad to have you on this journey with me!